In the world of nonprofit organizations, raising awareness and funds can be challenging. With limited budgets and resources, nonprofits often seek innovative strategies to engage donors and promote their causes effectively. One such strategy that has gained significant traction in … Read More
In the dynamic landscape of nonprofit fundraising, strategic techniques are paramount to inspire donations and cultivate supporter engagement. Among these strategies, the concept of up-front and back-end premiums, popularized by Capital Design’s pioneering work with Freemiums®, emerges as a standout … Read More
Capital Design- Freemiums® is a FREE gift offered in a promotion to thank a donor. Also known as a premiums/promotional product, these FREE gifts are used in direct-mail campaigns to boost the response rate for nonprofit fundraising efforts. When thinking … Read More
Awareness ribbons are symbols used to raise awareness for various social, health, and humanitarian causes. The tradition of using ribbons to signify awareness dates back to the 20th century, with one of the earliest examples being the yellow ribbon tied … Read More
Fundraising with direct mail Freemiums® is an art that combines creativity, strategy, and donor engagement to drive success. Here are some best practices to ensure your campaign stands out and resonates with your supporters: 1. Understand Your Audience: 2. Compelling … Read More
In the ever-evolving landscape of fundraising. strategies, organizations are constantly seeking innovative ways to engage donors and increase contributions. One effective method that has stood the test of time is the use of direct mail Freemiums®, commonly known as donor … Read More