As nonprofits begin planning their direct mail campaigns for 2025, reflecting on the trends that shaped premium fundraising in 2024 can provide valuable insights. The past year has taught us much about donor preferences, particularly the growing demand for practical, … Read More
At Capital Design, we know that donor engagement flourishes with thoughtful and creative back-end premiums. Plush Freemiums®—adorable, custom-made plush items designed with an organization’s branding—are the perfect gift to thank donors for their upfront support. These charming tokens appeal to … Read More
Healthcare organizations are constantly seeking innovative ways to deepen donor engagement, build meaningful relationships, and express gratitude for the ongoing support of their communities. One powerful tool in achieving this is through the use of Freemiums® (also known as premiums)—incentive … Read More
Religious organizations are built on faith, community, and a commitment to helping others. But how do you ensure that your mission continues to resonate with your congregation and supporters? At Capital Design, we believe that something as simple as a … Read More
Bookmarks have long been a beloved item for readers, but they are also an incredibly versatile tool for nonprofit fundraising. At Capital Design, we understand how important it is for organizations to connect with donors in meaningful ways. That’s why … Read More
The Bridge to Integrated Marketing & Fundraising Conference is always a highlight of the year for nonprofit professionals, and this year was no exception. With a dynamic mix of sessions, workshops, and networking opportunities, we walked away inspired and armed … Read More
Religious organizations thrive on the support and engagement of their communities. Traditional methods like heartfelt thank-you notes, recognition in newsletters, and exclusive event invitations have always been effective. However, incorporating innovative strategies that merge faith and fashion can elevate donor … Read More
In the world of nonprofit organizations, raising awareness and funds can be challenging. With limited budgets and resources, nonprofits often seek innovative strategies to engage donors and promote their causes effectively. One such strategy that has gained significant traction in … Read More
In the dynamic landscape of nonprofit fundraising, strategic techniques are paramount to inspire donations and cultivate supporter engagement. Among these strategies, the concept of up-front and back-end premiums, popularized by Capital Design’s pioneering work with Freemiums®, emerges as a standout … Read More
Capital Design- Freemiums® is a FREE gift offered in a promotion to thank a donor. Also known as a premiums/promotional product, these FREE gifts are used in direct-mail campaigns to boost the response rate for nonprofit fundraising efforts. When thinking … Read More